Beauty

Benefit is Paving the Way For Inclusivity By Casting a Beautiful Model With Down Syndrome

Benefit Cosmetics has a new brand ambassador and model, Kate Grant, and she’s paving the way for inclusivity. The 20-year-old was born with down syndrome, and after winning the Teen Ultimate Beauty Of The World pageant in the United Kingdom in 2018, has been gaining an impressive social media following. The Irish-native is now also starring in Benefit Cosmetics’s Roller Line Lash campaign throughout the U.K., and inspiring her followers by following her dreams of modeling. Among the encouraging comments on the Instagram photo include enthusiastic endorsements like “Beautiful! Benefit and Katie leading the way!” and “Representation matters!”

It’s clear that inclusivity is important to the brand and we’re hoping this campaign makes its way into the United States soon. Keep reading to see the new ads and some behind the scenes photos of the shoot.

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